Target Group

Radio DC 90.4 MHz Community FM is available within 15 kms of the broadcasting station. Within this coverage area the listeners to our channel are many, belonging to different sections of the society.

The coverage area of the channel is unique in that the audience ranges from relatively poor daily wage earners to lower and middle income groups. In addition to the listeners from the fishermen community along the 20 kms of shoreline, our target group includes those from local arts and sports clubs, schools, voluntary associations for women etc.

We are committed to designing, developing and broadcasting programs of immediate relevance to the community. Our programs are intended to interest the target group and give emphasis to education, health, culture, community development and social welfare.